MUSIC
TBWA/MEDA ARTS LAB / 360 Global Campaign
Idea
Apple Music was bland. Our response was to camouflage its iconic music note with the hottest artists and album artworks of the moment - FKA twigs, Dr Dre, Sia, Bob Dylan…
The result is a beautifully crafted film that turns the Apple Music icon into relatable icons for both artists and brands, heroed across TV, Print, Social, and OOH.
Results
One Show Award 2019
ROYAL MATCH -
GET THE ROYAL TREATMENT
House 337, London
It’s not often that an idea wins a pitch and then gets made almost like we imagined it. But the team at House 337 made it happen.
We wanted to show how Royal Match - with its plush Pixar style graphics and rich sound effects - elevates the gaming experience.
Cinematic transitions and a larger-than-life feel, together with a compelling track brought our vision to life. We originally had ‘King of the Castle’ but in the end the team went with Dash Riddim’s ‘Raphy James’. We love it.
Director: Sophia Ray
Production: Partizan
DON JULIO -
POR AMOR
Proud Robinson, London
Don Julio is a brand born of love. Love for the land, craft and people that helped them to pioneer the luxury tequila category and for the culture and spirit that continues to drive them to this day.
In its new Por Amor (for the love) campaign, Tequila Don Julio brings to life this powerful brand truth through a distinctive visual world, translated across multiple touchpoints.
Shot on location in the highlands of Atotonilco and the Roma district of Mexico City by native Mexican Photographers, an impactful concept marries the rich colours and textures of the land with an elevated photographic style and emotive copy. A marriage of authentic and immersive storytelling and luxury cues that are shaping the evolution of the Don Julio brand.
HEINEKEN -
SHEAR GENIUS
Coolr, London
We had to think laterally for this one. The two big needs for people just after lockdown was socialising and a haircut - we only had to look at each others’ uncomfortably long locks on Zoom to know we were on the right track. So we decided to kill two birds with one stone.
Our activation built brand love and helped Heineken connect with our audience just as lockdown was lifting.
And the haircuts were great too.
The campaign also ran in other markets including Canada. It picked up a few awards at the 2022 Content Awards, and was included in Contagious Magazine’s Most Creative Campaigns In The World.
VODAFONE
Jung Von Matt Hamburg / TVC
Idea
One of the world’s biggest networks wanted to show how powerful it is.
With stunning visual metaphors, we showed mobile phone users that by adding more power to their phone, Vodafone would help them unlock more power for themselves.
SHOUT UK -
MASK YOUR FACE
NOT YOUR FEELINGS
It’s hard getting people to do something that goes against their cultural conditioning, but we did it with this lockdown campaign for Shout UK.
It was an important message that struck all the right chords, including with Kate Middleton who wore a mask with our messaging to a fundraiser.
This is a proactive idea that we pitched to clients. The campaign required us to wear many hats - including writing the strategy, doing the creative, creating our own font for the headlines, and doing the artwork. We loved every second of it.
For social we created a mask filter that we launched on World Mental Health Day.
We also had a few physical masks printed to raise awareness on-ground.
LACOSTE
GREY, London / TVC
Idea
We were asked to launch a new set of Lacoste Fragrances - one for him and one for her. That's how we came up with Say less, Play more, a film about Lacoste's playful game of seduction that goes far beyond the senses.
JOHNSON’S BABY
Impact BBDO // Dubai
Your little one’s awaits many magical firsts and sometimes, along their journey, exploring new things can get a little messy. With Johnson’s Baby wipes, nothing holds babies back from enjoying their firsts.
BAND AID -
SMALL WOUNDS
BIG STORIES
Impact BBDO // Dubai
Children are great storytellers. Small Wounds Big Stories is a campaign that portrays how children tell fantasy stories about how they, while playing, get hurt. How do you find out if they're telling the truth? Follow the story of each unique letter and see what actually happened.
Awards / Recognitions:
Dubai Lynx Bronze - Craft & Design
Cannes - Shortlist Award - Craft & Poster
New York Festival Finalist Certificates - Poster & Typography
Cresta - Shortlist Award - Craft & Typography
V
BBH London
Idea
We got asked to do pharma. We don’t do pharma, but we still got to an insight that formed the core of the idea. Dissecting an eye isn’t pretty - but wait till you look more and more deeply - there’s so many amazing worlds within every cell that makes us human.
We then chose a modern, dynamic and unusual style (for the category) to bring our vision to life, and to make it look interesting (and not just to medical professionals).
The film is now up for several awards.
Client: Confidential