MUSIC

360 Global Campaign

Apple Music was bland. But it had the hottest artists on it - FKA twigs, Dr Dre, Sia, Bob Dylan. So we integrated Apple’s Musical note icon with the album covers of the moment, to remind fans where the best music lives.

The result is a beautifully crafted film that turns the Apple Music note into memorable icons for both artists and brands, heroed across TV, Print, Social, and OOH.

Results
One Show Award 2019

BOOTS -
MEET THE SAVVIES

Boots wanted to promote value - their ‘best for less’. We celebrated it as the joyful choice of smart shoppers. We're calling them the Savvies.

Creative challenges are our thing - a tight budget meant we had to go for street casting and pull a few rabbits out of our hats.

We think the campaign brings some joy back to high-street shopping, particularly in January.

ROYAL MATCH -
GET THE ROYAL TREATMENT

It’s not often that an idea wins a pitch and then gets made almost like we imagined it. But the team at House 337 made it happen.

We wanted to show how Royal Match - with its plush Pixar style graphics and rich sound effects - elevates the gaming experience.

Cinematic transitions and a larger-than-life feel, together with a compelling track brought our vision to life. We originally had ‘King of the Castle’ but in the end the team went with Dash Riddim’s ‘Raphy James’. We love it.

Director: Sophia Ray

Production: Partizan

DON JULIO -
POR AMOR

Don Julio is a brand born out of love. Love for the land, people and the craft of making the finest spirits, that made them pioneers in the luxury tequila category.

In its new Por Amor (for the love) campaign, Tequila Don Julio brings to life this powerful brand truth through a distinctive visual world, translated across multiple touchpoints.

Shot on location in the highlands of Atotonilco and the Roma district of Mexico City by native Mexican Photographers, we’ve used the rich colours and textures of the land with an elevated photographic style and emotive copy. The result is a cinematic look and feel that takes the brand to the next level.

FIRST BUS

This was a true team effort and we loved supporting the internal creative team. We were brought in when the new positioning was already sold in and came up with a bunch of ideas around what Moving the Everyday meant to the people who used First Bus. We finally went with the idea of championing the communities that First Bus creates and not just serves. After all, we’ve all had a bus friend at some point - right?

CD: Paloma Reed

HEINEKEN -
SHEAR GENIUS

We had to think laterally for this one. The two big needs for people just after lockdown was socialising and a haircut - we only had to look at each others’ uncomfortably long locks on Zoom to know we were on the right track. So we decided to kill two birds with one stone.

Our activation built brand love and helped Heineken connect with our audience just as lockdown was lifting.

And the haircuts were great too.

The campaign also ran in other markets including Canada. It picked up a few awards at the 2022 Content Awards, and was included in Contagious Magazine’s Most Creative Campaigns In The World.

VODAFONE

One of the world’s biggest networks wanted to show how powerful it is.

With stunning visual metaphors, we showed mobile phone users that by adding more power to their phone, Vodafone would help them unlock more power for themselves.

SHOUT UK -
MASK YOUR FACE
NOT YOUR FEELINGS

It’s hard getting people to do something that goes against their cultural conditioning, but we did it with this lockdown campaign for Shout UK.

It was an important message that struck all the right chords, including with Kate Middleton who wore a mask with our messaging to a fundraiser.

This is a proactive idea that we pitched to clients. The campaign required us to wear many hats - including writing the strategy, doing the creative, creating our own font for the headlines, and doing the artwork. We loved every second of it.

For social we created a mask filter that we launched on World Mental Health Day.
We also had a few physical masks printed to raise awareness on-ground.

BAND AID -
SMALL WOUNDS
BIG STORIES

Children are great storytellers. Their imagination plays a big part in how they see the world, how they play, and how they make sense of what happens to them. We drew on comic book style illustrations for this campaign for children’s plasters, and hid little picture messages within the letters that told the ‘real’ story of what really happened. Either way, Band-Aid came to the rescue.